About Pinklitt
Who We Are
At Pinklitt, we’re redefining the way you shop by making ethical and sustainable fashion accessible, stylish, and effortless. Our platform brings together over 4,000 carefully curated products from trusted brands, designers and retailers who share a commitment to sustainability, transparency, and fair practices.
We leverage a blend of innovative technology and human expertise to rigorously research and vet each brand, ensuring they align with values that matter to you—whether it's 'Vegan,' 'Eco-Friendly,' 'Fair Trade,' or beyond. With Pinklitt, you’ll discover a wide range of high-quality products that allow you to shop confidently, knowing you’re making a positive impact on both people and the planet.
Our goal is simple
To empower you with the knowledge and tools to make conscious choices, without compromising on style. From timeless classics to modern designs, Pinklitt offers a seamless shopping experience, helping you find pieces that reflect your taste and values.Join us on the journey toward a more responsible fashion future—because your choices today shape the world of tomorrow.
How We Pick It
At our core, we’re committed to showcasing brands and designers that meet transparent and responsible production standards. Given the varying interpretations of Environmental, Social, and Governance (ESG) criteria across industries, we developed a clear labeling system to provide transparency. By breaking down each brand’s contribution to key ESG factor —like fair trade practices, environmental stewardship, and support for good causes we make it simple for you to shop consciously while understanding how your purchases align with your values. This approach ensures a more informed and ethical shopping experience.
The Environmental Social and Governance (ESG) category labels featured on Pinklitt are as follows:
- Transparency and Traceability: Brands awarded this label provide full disclosure of their supply chain operations, certifications, and ethical practices.
- Fair Trade: This label is reserved for brands that demonstrate a commitment to fair wages, humane working conditions, and support of workers’ rights globally.
- Environmentally Friendly: Brands that actively reduce waste, use sustainable resources, and employ eco-conscious production techniques receive this label.
- Vegan: This label signifies that a brand does not use any animal-derived products and practices cruelty-free standards.
- Good Cause: Brands that contribute to social and environmental initiatives, including donations and partnerships, are labeled with this distinction.
How does Pinklitt work?
Pinklitt allows users to explore an extensive collection of sustainable fashion items through the website. You can filter and search by categories like style, material, or by Pinklitt’s ESG labels to discover products that meet your ethical preferences. Once you’ve found a product that aligns with your style and values, you can complete your purchase Pinklitt will be redirected to the brand or retailer’s website to finalize your order.